Google Analytics for Dive Centers

Your dive business already has a website, awesome!

But do you know what is going on there? Who is visiting it? And what do they do on it?

There is a tool that can help you get tons of information about your potential divers.

With Google Analytics you can get to know your users and optimize the structure and content of your website to get the maximum benefit from it.

More good news. The standard version is for FREE.

What can I see in Analytics?

Analytics is divided into three main sections:

• Audience. The audience part of Analytics answers the question, Who is visiting my site? There is a lot of data being tracked here. I found the following list the most relevant:

• • Geographical data such as from which country (even city) are they visiting from and what language they speak.
    

    

  • Device.  Are they accessing your site from a computer, tablet, telephone? (even the brand is there).
  • Demographics such as age, gender.

• Acquisition: this section answers the question, How did they get to my website? With this data, you can evaluate which ways to get users are being more effective.

Are your users finding you through social media? (Facebook, Instagram), or referrals? (other websites linking yours) or through a search in google? (organic search).

To get the most of the google the organic search reports you should connect analytics with your google search console

• Behavior: the behavior shows us, What do they do? This is all about what content in your dive shop’s website is more attractive and where do you need to improve.

Here you can get information about what is the first page that the users get (Landing Pages) as well as on which page the users abandon your site (Exit Pages).

Additionally, you can find information about the most viewed pages.

Seeing the data

So analytics gathers all this information about prospect divers visiting your site but how you can see the data?

• Reports. In most of the sections, you have access to pre-configured reports that you can adjust by date and get some overviews from the tracked data.

If you are not finding exactly what you are looking for, you can contact us to get a personalized report.

• Insights. Analytics offers a kind of pre-configured “question and answer” for several questions. For instance “Average session duration on mobile vs desktop” or “What browsers do my users use the most?”

• Realtime. The real-time reports show what is going on right now on your website
  

  

If right now you are thinking: how you could be until now without Analytic? continue to the next section for a step by step tutorial about how to set up Google Analytics and Install it in your website

And of course, if you have any questions contact us, we will be happy to help.